Contrary to popular commercial belief, “celebrating diversity” spans beyond awkwardly and obviously incorporating a white person, black person, and an Asian person into an advertisement. Debenhams gets that. Rather than patting themselves on the back for representing more than one race or gender, they’ve given deeper thought to what it means to honor people of all kinds. The store’s latest fashion promotions break from the status quo, featuring women of all shapes and sizes—and ages, and abilities.
The article I found shows three images from Debenhams’ collection, all three featuring women who are not your typical fashion models. The first includes a woman sporting a two-piece bikini, baring her size 18 body. The second presents a woman with an artificial leg, looking stunning in a black and white dress. In the third image you see a gorgeous woman missing the lower part of her left arm, dressed in a white sundress. And they all look beautiful. Larger women and women missing limbs need to shop for clothing too. They want to look their best too. Debenhams will speak to the women who are underrepresented in fashion advertising louder than any other store has.
This all goes beyond simply representing different types of people; Debenhams believes that all types of women will look beautiful in their clothes, and that is the message they are trying to send. For them, it’s not about doing the right thing by including everyone, necessarily. Debenhams wants every woman to know that their clothes are for her, not just for the idealistic model body type. The women shown in these advertisements are the women you see every day, and they look every bit as stunning as the women typically seen in this industry.