Thinspiration

http://www.theverge.com/2014/2/24/5443760/this-ad-compares-lgs-oled-tv-to-a-magazine-spine

 

What is being advertised?

LG’s OLED TV

 

Why is it being advertised?

To introduce the OLED TV and to offer a size comparison to emphasize the product’s USP

 

Who is the intended target?

Tech-enthusiasts, innovators, early adapters, wealthier demographics

 

What’s the connection between the product’s message and the target’s need?

The product’s message—OLED is the world’s slimmest TV

 

What’s the single most important thing (10 words or less) being communicated in the ad?

The OLED TV is the world’s slimmest TV.

 

How do the visuals support and communicate the single most important thing?

There are hardly any visuals at work here with the exception of typeface and color choice, both of which contribute to the brand’s sleekness. This ad relies almost entirely on copy and placement.

 

How does the copy support and communicate the single most important thing?

The copy simply states the LG’s OLED is the world’s slimmest TV—the single most important message. The reader is rewarded when they make the connection with the ad’s placement.

 

How does the context or media placement communicate the single most important thing?

The media placement is the most creative aspect of this ad. Not only does it break away from traditional print advertising, but it also showcases the product’s USP by connecting the TV’s thinness to that of the magazine’s.

 

Childlike Imagination

http://adage.com/article/see-the-spot/ge-ad-a-child-explain-complex-business/291575/

 

What is being advertised?

GE

 

Why is it being advertised?

To highlight the company’s innovative operations and products and to emphasize GE’s efforts to preserve the enviornment

 

Who is the intended target?

Environmentalists and/or technology enthusiasts

 

What’s the connection between the product’s message and the target’s need?

The ad appeals to both environmentalists and tech enthusiasts by showcasing both GE’s cutting edge technology and interest in the environment.

 

What’s the single most important thing (10 words or less) being communicated in the ad?

GE combines revolutionary, environmentally-friendly products

 

How do the visuals support and communicate the single most important thing?

The art direction of this TV spot is incredible. The visuals support the dreamy  tone of the young girl’s narration. The art direction of this ad is just as imaginative as the operations and products the narrator speaks of.

 

How does the copy support and communicate the single most important thing?

The narration of the young girl is innocent and imaginative, yet the audience can interpret precisely what each product and operation being described is. The choice to explain GE’s company through the voice of a young girl makes the message even more enchanting and unique than any competitor’s ad.

 

How does the context or media placement communicate the single most important thing?

TV allows the audience to visually experience the narration as if they are peering into the young narrator’s mind. A print at would have been effective as well, but the TV spot lets GE highlight multiple products and operations (whereas print could realistically only support one per ad), captivates the audience with striking motion graphics, and allows the audience to actually hear the young girl’s voice, making them connect on a more personal level.

The Phone Call

http://www.gsdm.com/#/work.aspx?subsection=41&project=1

 

What is being advertised?

RadioShack’s store update

 

Why is it being advertised?

To publicly recognize that their stores are outdated, and to inform customers of their new updates

 

Who is the intended target?

Current and potential RadioShack customers

 

What’s the connection between the product’s message and the target’s need?

RadioShack customers and non-customers are turned off by RadioShack’s outdated stores. The ad informs those unimpressed by RadioShack’s out-of-date style that they are aware that they are behind the times, and that they are making a serious effort to improve.

 

What’s the single most important thing (10 words or less) being communicated in the ad?

RadioShack is updating its stores.

 

How do the visuals support and communicate the single most important thing?

The visuals are the most entertaining part of the ad. Seeing all of the 80s icons uniting to tear down the RadioShack store is both hilarious and effective.

 

How does the copy support and communicate the single most important thing?

The line “The 80s called; they want their store back,” is simple yet encompasses the message that RadioShack is trying to send. Wrapping up the ad with “It’s time for a new RadioShack” also supports the message that RadioShack is making a significant change to please its customers.

 

How does the context or media placement communicate the single most important thing?

The media placement was a wise move by RadioShack, as this was a Super Bowl TV spot. Not only did the ad reach a record-breaking number of viewers, but the message reached them on a medium that is relevant to the RadioShack brand. The fact that the majority of the 80s characters were found on TV back in the day also tied in the choice of a TV spot nicely.

 

Instagreatness

http://www.buzzfeed.com/mackenziekruvant/instagram-accounts-from-texas

I was incredibly reluctant to join the Instagram world a couple of years ago, but once I took the plunge I was pleasantly surprised by how quickly my love affair with those 612 x 612 pixel squares took off. Before creating an Instagram account, I had ignorantly preconceived notions that only high contrast drunk selfies inhabited this form of social media. I couldn’t have been more mistaken. This list of professional photographers’ Instagram accounts proves my past Instagram-bashing self wrong. An entire world of talented artists exists on Instagram and it inspires me to take advantage of Instagram as an artistic outlet. Allow me to discuss a few of my favorites…

Number 1 on this list, Emily Blincoe (A.K.A. @thuglifeforevs) has no doubt served as my greatest source of creative inspiration for my photography endeavors. Blincoe has invented a darling, quirky world through her photography of Austin, TX and her charming captions to support them. Her use of color is what I find most striking, as the majority of her Instawork involves bright pops of fun colors.

Matt Crump presents familiar Texas signs and objects in a fresh new way. His “candy minimalist” style eliminates most background distractions and fills them with pleasant pastels, leaving only the signage to remain in the foreground. I wouldn’t be surprised if a piece of his finds its way to the Museum of Modern Art someday soon.

I want to jump into each and every one of Hunter Lawrence’s Instagram photos. He beautifully captures moments from his outdoor journeys, featuring his wife, Sarah Michelle Lawrence, their dog Aspen, and their orange Volkswagen van. The muted colors of these breathtaking shots of nature evoke a sense of adventure in Lawrence’s followers.

Lauren Marek’s photography often leaves me feeling nostalgic for my high school years growing up in Texas. My favorite shots of hers feature high school basketball games, school buses, and other images that reek of younger years and simpler times. These photos often take on an almost retro vibe that makes her work even more special. I am also a big fan of her merge portraits, in which she allows nature shots to bleed through silhouette portraits of people she knows. The video versions are particularly interesting.

And last but not least, there is Farah Guy—better known as @findfarah. Much like Blincoe, Guy creates a happy, inviting world through her Instagrams of her life in Austin. Many of her shots feature her beautiful feline friend Nonami the Siamese cat, homemade baked goods she has made, and moments spent with friends (who appear just as hip and perfect as Guy is). I find Guy particularly interesting because she works in a hospital whereas many of her Instagram colleagues pursue professional photography full time. I also enjoy her photo locations, which often include “Magic Party Bus” and “Magic Kitchen.”

Powerful Hyperrealism

http://www.creativebloq.com/illustration/hyperrealism-10134705

 

As someone who has been striving to attain a hyperrealistic level of detail in my drawings, these two articles captivated me. I have been working at improving my level of detail in my colored pencil drawings for ten years, but my drawings can hardly compare to these masterpieces. (Here is a link to my most recent completed drawing done in 2012.)

I’ve noticed that the elements that seem the most responsible for bringing these works of art to life are the highlights and reflections. The reflections in the pink car of Eddy’s painting, the countertop in Mills’ work, the bathroom mirror in Heyer’s painting, the silverware and dishes of Bernardi’s painting, and the puddles in the street of Walsh’s illustration all work to convince the viewer that they are looking at a photograph. The highlights seen in the plastic of Eley’s painting, the water droplets in Monks’ painting and Fazio’s drawing, the plastic and the bottles of Campos’ oil painting, the shoulders and cheekbones in Hefferan’s painting, and the egg white and yolk of Sparnaay’s painting trick the viewer’s eyes as well. Although reflections and highlights take on organic, sometimes unpredictable shapes, an artist must accurately replicate these details in order for art to be successfully hyperrealistic.

Seamlessly blending transitioning colors together is paramount to the artwork’s hyperrealism as well. The yolk seen in Sparnaay’s painting accomplishes this beautifully. Fazio’s drawing, my personal favorite, is easily mistaken for a photograph due to the flawless blending of black and white gradients. I am in awe of his pencil drawing abilities, especially after admiring more of his work here.

Lastly, the shadows of many of these drawings help support the hyperrealistic style. As I learned from my middle school art teacher, as well as from Ian Storm Taylor, black should be banished from shadows in artwork because true shadows aren’t black. So long as there is light on an object—regardless of its color—it will never photograph true black. With the exception of backdrops, I can point out very few areas of these pieces that contain true 000000 black.

Friend List Augmentation

http://adsoftheworld.com/media/print/wonderbra_friends?size=original

wonderbra-attraction-press

 

What is being advertised?

Wonderbra

 

Why is it being advertised?

To promote awareness of the brand and entertain the audience

 

Who is the intended target?

Young women

 

What’s the connection between the product’s message and the target’s need?

Young women like to feel attractive, and Wonderbra helps the target’s “assets” look their best

 

What’s the single most important thing (10 words or less) being communicated in the ad?

Wonderbra helps women look their best (and draw attention)

 

How do the visuals support and communicate the single most important thing?

Although this is a copy-driven ad, the imitation of a true Facebook friend request notification is paramount to the ad’s success. Sure, the ad could get the point of the message across with different art direction, but this choice of visual helps the audience make the connection quickly.

 

How does the copy support and communicate the single most important thing?

The copy is the most important element of this ad. The ridiculously high number of friend requests stated in the ad’s copy suggests that Wonderbra can make women more attractive and therefore gain attention and popularity.

 

How does the context or media placement communicate the single most important thing?

Although the media placement isn’t exactly congruent with the message, the simplicity of the art and copy allow for out-of-home placement as well as copy. The ad is simple and eye-catching enough to grab a person’s attention in either context.