Instagreatness

http://www.buzzfeed.com/mackenziekruvant/instagram-accounts-from-texas

I was incredibly reluctant to join the Instagram world a couple of years ago, but once I took the plunge I was pleasantly surprised by how quickly my love affair with those 612 x 612 pixel squares took off. Before creating an Instagram account, I had ignorantly preconceived notions that only high contrast drunk selfies inhabited this form of social media. I couldn’t have been more mistaken. This list of professional photographers’ Instagram accounts proves my past Instagram-bashing self wrong. An entire world of talented artists exists on Instagram and it inspires me to take advantage of Instagram as an artistic outlet. Allow me to discuss a few of my favorites…

Number 1 on this list, Emily Blincoe (A.K.A. @thuglifeforevs) has no doubt served as my greatest source of creative inspiration for my photography endeavors. Blincoe has invented a darling, quirky world through her photography of Austin, TX and her charming captions to support them. Her use of color is what I find most striking, as the majority of her Instawork involves bright pops of fun colors.

Matt Crump presents familiar Texas signs and objects in a fresh new way. His “candy minimalist” style eliminates most background distractions and fills them with pleasant pastels, leaving only the signage to remain in the foreground. I wouldn’t be surprised if a piece of his finds its way to the Museum of Modern Art someday soon.

I want to jump into each and every one of Hunter Lawrence’s Instagram photos. He beautifully captures moments from his outdoor journeys, featuring his wife, Sarah Michelle Lawrence, their dog Aspen, and their orange Volkswagen van. The muted colors of these breathtaking shots of nature evoke a sense of adventure in Lawrence’s followers.

Lauren Marek’s photography often leaves me feeling nostalgic for my high school years growing up in Texas. My favorite shots of hers feature high school basketball games, school buses, and other images that reek of younger years and simpler times. These photos often take on an almost retro vibe that makes her work even more special. I am also a big fan of her merge portraits, in which she allows nature shots to bleed through silhouette portraits of people she knows. The video versions are particularly interesting.

And last but not least, there is Farah Guy—better known as @findfarah. Much like Blincoe, Guy creates a happy, inviting world through her Instagrams of her life in Austin. Many of her shots feature her beautiful feline friend Nonami the Siamese cat, homemade baked goods she has made, and moments spent with friends (who appear just as hip and perfect as Guy is). I find Guy particularly interesting because she works in a hospital whereas many of her Instagram colleagues pursue professional photography full time. I also enjoy her photo locations, which often include “Magic Party Bus” and “Magic Kitchen.”

Advertisements

Powerful Hyperrealism

http://www.creativebloq.com/illustration/hyperrealism-10134705

 

As someone who has been striving to attain a hyperrealistic level of detail in my drawings, these two articles captivated me. I have been working at improving my level of detail in my colored pencil drawings for ten years, but my drawings can hardly compare to these masterpieces. (Here is a link to my most recent completed drawing done in 2012.)

I’ve noticed that the elements that seem the most responsible for bringing these works of art to life are the highlights and reflections. The reflections in the pink car of Eddy’s painting, the countertop in Mills’ work, the bathroom mirror in Heyer’s painting, the silverware and dishes of Bernardi’s painting, and the puddles in the street of Walsh’s illustration all work to convince the viewer that they are looking at a photograph. The highlights seen in the plastic of Eley’s painting, the water droplets in Monks’ painting and Fazio’s drawing, the plastic and the bottles of Campos’ oil painting, the shoulders and cheekbones in Hefferan’s painting, and the egg white and yolk of Sparnaay’s painting trick the viewer’s eyes as well. Although reflections and highlights take on organic, sometimes unpredictable shapes, an artist must accurately replicate these details in order for art to be successfully hyperrealistic.

Seamlessly blending transitioning colors together is paramount to the artwork’s hyperrealism as well. The yolk seen in Sparnaay’s painting accomplishes this beautifully. Fazio’s drawing, my personal favorite, is easily mistaken for a photograph due to the flawless blending of black and white gradients. I am in awe of his pencil drawing abilities, especially after admiring more of his work here.

Lastly, the shadows of many of these drawings help support the hyperrealistic style. As I learned from my middle school art teacher, as well as from Ian Storm Taylor, black should be banished from shadows in artwork because true shadows aren’t black. So long as there is light on an object—regardless of its color—it will never photograph true black. With the exception of backdrops, I can point out very few areas of these pieces that contain true 000000 black.

Friend List Augmentation

http://adsoftheworld.com/media/print/wonderbra_friends?size=original

wonderbra-attraction-press

 

What is being advertised?

Wonderbra

 

Why is it being advertised?

To promote awareness of the brand and entertain the audience

 

Who is the intended target?

Young women

 

What’s the connection between the product’s message and the target’s need?

Young women like to feel attractive, and Wonderbra helps the target’s “assets” look their best

 

What’s the single most important thing (10 words or less) being communicated in the ad?

Wonderbra helps women look their best (and draw attention)

 

How do the visuals support and communicate the single most important thing?

Although this is a copy-driven ad, the imitation of a true Facebook friend request notification is paramount to the ad’s success. Sure, the ad could get the point of the message across with different art direction, but this choice of visual helps the audience make the connection quickly.

 

How does the copy support and communicate the single most important thing?

The copy is the most important element of this ad. The ridiculously high number of friend requests stated in the ad’s copy suggests that Wonderbra can make women more attractive and therefore gain attention and popularity.

 

How does the context or media placement communicate the single most important thing?

Although the media placement isn’t exactly congruent with the message, the simplicity of the art and copy allow for out-of-home placement as well as copy. The ad is simple and eye-catching enough to grab a person’s attention in either context.

 

Transforming the Ad Scene

http://theinspirationroom.com/daily/2012/western-union-demo-billboards/

cc_board_outdoor

 

What is being advertised?

Western Union Money Transfer

 

Why is it being advertised?

To promote awareness of the brand and the service they provide

 

Who is the intended target?

Travelers, most likely

 

What’s the connection between the product’s message and the target’s need?

Travelers need to convert their currency to match that of their destination. This message argues that Western Union makes this process quick and easy.

 

What’s the single most important thing (10 words or less) being communicated in the ad?

Western Union’s services change currency instantly

 

How do the visuals support and communicate the single most important thing?

The visual of these billboards is crucial to what the brand has to say. The transformation from one iconic person to another mimics the instant “transformation” between types of currency that is possible when using Western Union.

 

How does the copy support and communicate the single most important thing?

A lot of copy is not necessary for these image-driven ads. However, the visual solve relies on the audience reading the service description “The Fastest Way to Transfer Money” to make the full connection with the what Western Union provides.

 

How does the context or media placement communicate the single most important thing?

The billboard placement is key to the success of these ads. The high speed of passing vehicles allows passengers to fully experience the billboard image’s transformation at a pace that supports the USP.

 

Perfect Parking

http://theinspirationroom.com/daily/2012/volkswagen-nightmare-parks/

volkswagen-bikers-police-car

What is being advertised?

Volkswagen Park Assist Technology

 

Why is it being advertised?

To spread awareness about this new feature of Volkswagen vehicles

 

Who is the intended target?

Frequent drivers—I’d imagine particularly people who live in urban areas that require frequent parallel parking

 

What’s the connection between the product’s message and the target’s need?

The humorous visual solve of this collection of print ads cleverly portrays the product’s ability to ease the hassle of parallel parking in tight spaces. The product allows more control over parallel parking so that users don’t have to worry about bumping their neighbors.

 

What’s the single most important thing (10 words or less) being communicated in the ad?

Volkswagen Park Assist Technology makes parallel parking worry-free.

 

How do the visuals support and communicate the single most important thing?

The visuals were strategically chosen to convey the stress that comes with parallel parking. By using fragile or threatening obstacles to frame the available parking space in the visual, the audience immediately understands the problem that the product solves.

 

How does the copy support and communicate the single most important thing?

The visual does not call for much copy. However, the visual solve relies on the audience reading the product description “Park Assist technology from Volkswagen” to make the full connection with the product. The brilliance of the ad lies in its lack of extraneous explanation, allowing the audience to connect the dots for themselves.

 

How does the context or media placement communicate the single most important thing?

The medium in itself is nothing fancy, but it makes sense for this particular ad. Merely showing a copy-scarce image in a print campaign works well to simply communicate the message.

Beauty for All

Contrary to popular commercial belief, “celebrating diversity” spans beyond awkwardly and obviously incorporating a white person, black person, and an Asian person into an advertisement. Debenhams gets that. Rather than patting themselves on the back for representing more than one race or gender, they’ve given deeper thought to what it means to honor people of all kinds. The store’s latest fashion promotions break from the status quo, featuring women of all shapes and sizes—and ages, and abilities.

The article I found shows three images from Debenhams’ collection, all three featuring women who are not your typical fashion models. The first includes a woman sporting a two-piece bikini, baring her size 18 body. The second presents a woman with an artificial leg, looking stunning in a black and white dress. In the third image you see a gorgeous woman missing the lower part of her left arm, dressed in a white sundress. And they all look beautiful. Larger women and women missing limbs need to shop for clothing too. They want to look their best too. Debenhams will speak to the women who are underrepresented in fashion advertising louder than any other store has.

This all goes beyond simply representing different types of people; Debenhams believes that all types of women will look beautiful in their clothes, and that is the message they are trying to send. For them, it’s not about doing the right thing by including everyone, necessarily. Debenhams wants every woman to know that their clothes are for her, not just for the idealistic model body type. The women shown in these advertisements are the women you see every day, and they look every bit as stunning as the women typically seen in this industry.

 

http://www.adweek.com/adfreak/amputee-paralympian-size-18-uk-retailer-has-most-unique-fashion-models-ever-153632

Debenhams-3

Freshen Up

What is being advertised?

Fresh carpet odor eliminator

 

Why is it being advertised?

To promote awareness of stinky carpets and to offer a solution—people might not think too  much about this without help.

 

Who is the intended target?

Home-owners, housewives

 

What’s the connection between the product’s message and the target’s need?

The target is probably the primary household caretaker. These are the people who are cleaning up after the rest of the family. The ad might either turn these people’s attention towards their carpets’ smell—something that can often be overlooked, or it might hit close to home for those who are aware of their carpet’s stench.

 

What’s the SINGLE most important thing (10 words or less) being communicated in the ad?

Carpets reek.  Fresh Carpet is the antidote to carpet stench.

 

How do the visuals support and communicate the single most important thing?

The visuals of the campaign are what speak the loudest. The use of visual hyperbole is incredibly effective in conveying the ad’s message. After seeing these ads, you will never look at your dirty carpet the same way again.

 

How does the copy support and communicate the single most important thing?

The lack of copy is what makes this campaign work. The visual is so strong that including copy would only weaken the ads. The tagline “eliminate odor” is simple and to the point. Anything fancier or gimmicky would have ruined the campaign.

 

How does the context or media placement communicate the single most important thing?

The use of print advertising for this allows the visual to speak for itself. Standing alone, the images convey the message loud and clear, and the line “Eliminate Odor” is there to drive the point home.

 

http://talent.adweek.com/gallery/Fresh-Carpet-Eliminate-Odor/3669199

79c8654ba9c3a1a9eb43e0aa566455b7